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Kay Kyungjoo Lee

ART DIRECTION & DESIGN | PRINT + MOTION

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68 Whiskey

My role: Design & Art direction

68 Whiskey is an original series developed for Paramount Network, featuring an ensemble cast and darkly comedic storylines. To capture the essence of the show and draw viewers in, our team created key art that blends storytelling, humor, and captivating visuals of stunning scenery.

My role encompassed design and art direction for both on-air and off-air campaigns. This included developing the key art concept, designing the logo, overseeing OOH print and digital materials, and managing animation elements.

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